Followers, average likes, average comments — engagement rate out, with honest context instead of made-up "industry benchmarks". Free, no signup, nothing leaves your browser.
The metric that beats engagement rate: consistency. Accounts that post on schedule outperform accounts that post when they remember. Smart Post Studio keeps all 8 platforms on schedule from your desktop — free plan, no card.
Try the free planThe formula and the honest caveat. This uses the standard by-followers formula: (likes + comments) ÷ followers × 100, averaged per post. Context we show is directional, not gospel: engagement falls as accounts grow (a 2% rate at 100K followers is stronger than 6% at 800), varies hugely by niche and format (Reels ≠ carousels ≠ text posts), and platforms don't publish official benchmarks. Anyone selling you a precise "good ER" table is guessing. Use your own trailing average as the real benchmark — beat last month's you.
More free tools: smartpoststudio.com/tools · when to post: post-time planner