Followers, average likes, average comments — engagement rate out, with honest context instead of made-up "industry benchmarks". Free, no signup, nothing leaves your browser.
The metric that beats engagement rate: consistency. Accounts that post on schedule outperform accounts that post when they remember. Smart Post Studio keeps all 8 platforms on schedule from your desktop — free plan, no card.
Try the free planThe formula is the same everywhere: (likes + comments) ÷ followers × 100, averaged per post. Use it as an Instagram engagement rate calculator, a TikTok one, or for X — just compare like with like: same platform, same formula, similar account size.
The formula and the honest caveat. This uses the standard by-followers formula: (likes + comments) ÷ followers × 100, averaged per post. Context we show is directional, not gospel: engagement falls as accounts grow (a 2% rate at 100K followers is stronger than 6% at 800), varies hugely by niche and format (Reels ≠ carousels ≠ text posts), and platforms don't publish official benchmarks. Anyone selling you a precise "good ER" table is guessing. Use your own trailing average as the real benchmark — beat last month's you.
What is a good engagement rate? There is no official number. As a rough guide from published industry studies, 1–3% by followers is typical on Instagram for established accounts, TikTok tends to run higher, and X and LinkedIn lower. Small accounts almost always score higher than large ones, so compare against accounts of a similar size, or better, against your own last 30 days.
Should I calculate by followers or by reach? By followers is the standard because followers is a number everyone can see. By reach (engagements ÷ accounts reached) is more honest for your own tracking because it removes dormant followers, but you need your platform insights for the reach figure. Use one formula consistently; switching between them makes trends meaningless.
How do I raise it? Post formats that invite replies (questions, carousels, polls), answer comments in the first hour, and post on a schedule your audience can predict. Consistency is the lever most accounts underuse; a scheduler removes the 'forgot to post' days that drag averages down.
More free tools: smartpoststudio.com/tools · when to post: post-time planner