Tag your links so your analytics can tell you which platform actually sends the clicks. Presets for every social network, standard UTM format, one-click copy. Free, no signup.
Your tagged link appears here…We UTM-tag every social link we publish — it's how we know comparisons drive our signups. Smart Post Studio schedules those posts to all 8 platforms from your desktop. Free plan, no card.
Try the free planConventions that keep your analytics clean. Lowercase everything (utm_source=Instagram and instagram count as two different sources). Keep utm_source = the platform, utm_medium = the channel type (social, email, referral), utm_campaign = the push (launch name, month), and use utm_content to tell two placements apart (bio link vs story link). Spaces become hyphens here automatically. Built entirely in your browser — we never see your links.
What is a UTM link? A normal URL with up to five extra parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that analytics tools such as Google Analytics read and strip out. The page loads exactly the same; the parameters only tell your analytics where the click came from.
Which values should I use for social posts? utm_source = the platform (instagram, tiktok, x, linkedin), utm_medium = social, utm_campaign = the push you are measuring (october-launch, black-friday), and utm_content for the placement when the same campaign has several links (bio-link, story-swipe, pinned-comment). The presets above fill the first two for you.
Do UTM parameters hurt SEO or look spammy? They do not affect rankings; search engines treat the tagged URL as the same page when your canonical tag is set, which it is on every normal CMS. They do look long in a bio, so pair the builder with a short link if the URL is going somewhere visible.
Can I track each scheduled post separately? Yes: give each post its own utm_content value. If you schedule with Smart Post Studio, paste the tagged link into the caption once and it is posted unchanged to every platform, so the source attribution in your analytics stays exact.
More free tools: smartpoststudio.com/tools