UTM link builder

Tag your links so your analytics can tell you which platform actually sends the clicks. Presets for every social network, standard UTM format, one-click copy. Free, no signup.

Your tagged link appears here…

We UTM-tag every social link we publish — it's how we know comparisons drive our signups. Smart Post Studio schedules those posts to all 8 platforms from your desktop. Free plan, no card.

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Conventions that keep your analytics clean. Lowercase everything (utm_source=Instagram and instagram count as two different sources). Keep utm_source = the platform, utm_medium = the channel type (social, email, referral), utm_campaign = the push (launch name, month), and use utm_content to tell two placements apart (bio link vs story link). Spaces become hyphens here automatically. Built entirely in your browser — we never see your links.

More free tools: smartpoststudio.com/tools