Schedule your social posts by talking to Claude

You can now open Claude, ask "what's in my Smart Post Studio queue?", and get a real answer. Then say "draft an Instagram post about the new release and schedule it for Tuesday at 10" — and it appears in your queue, waiting for you to look at it.

This works because Smart Post Studio speaks MCP — the Model Context Protocol, an open standard originally published by Anthropic that lets AI assistants use external tools directly, without anyone writing a custom integration for each one.

This guide covers the setup, what your AI can and cannot do, and the limits we built in on purpose. It takes about five minutes.

What you need

Four things:

• A Smart Post Studio account on an active paid plan. MCP access is included on every paid plan, starting with Scheduler at $8/month. It is not part of the free trial.
• At least one social account connected — in the web app under Accounts, or in the desktop app under Accounts.
• Your personal access token, from the web app under AI access.
• An MCP-capable AI client: Claude Desktop, Claude Code, Cursor, or anything else that speaks MCP.

Connect your AI

Pick your client. The server address is the same in all of them: https://app.smartpoststudio.com/v1/mcp

Claude Desktop

Settings → Connectors → Add custom connector. Paste the URL above, add a header Authorization: Bearer YOUR_TOKEN, and save. "sps" appears in your available tools.

Claude Code

claude mcp add sps --transport http https://app.smartpoststudio.com/v1/mcp --header "Authorization: Bearer YOUR_TOKEN"

Cursor

Add to .cursor/mcp.json:

{ "mcpServers": { "sps": {
  "url": "https://app.smartpoststudio.com/v1/mcp",
  "headers": { "Authorization": "Bearer YOUR_TOKEN" } } } }

That's it. Now ask it something.

What your AI can actually do

All eight platforms are reachable: Instagram, Facebook, Threads, TikTok, X, YouTube, LinkedIn and Fanvue.

The one thing your AI cannot do

It cannot publish. There is no "post this right now" tool, and that is deliberate.

Everything your AI creates is either a draft or a scheduled post, sitting visibly in your queue with a minimum of ten minutes' lead time before it fires. You can open it, edit it, reschedule it or delete it. Every action the AI takes is written to your account's audit trail.

We could have built instant publishing. We decided that handing an AI unsupervised write access to your public voice is a bad trade for a feature nobody actually asked for. A ten-minute buffer costs you nothing and means a hallucinated caption is something you catch in your queue rather than something your followers screenshot.

Where your posts publish from

This is the part that trips people up, so it's worth understanding. Each platform your AI can see is tagged with where it publishes:

• via cloud — platforms you connected in the web app. Posts fire from our servers at the scheduled time. Close every tab, shut the laptop, go out. It posts.
• via desktop — platforms connected only in the desktop app, which currently includes Fanvue. Your post is handed to your computer, which downloads the media and publishes it at the scheduled time. The desktop app needs to be running then. If it isn't, the post publishes the next time you open it.

A single post can't mix the two. If you ask your AI to post to a cloud platform and a desktop platform at once, it will tell you to split it into two posts.

That split exists because of how Smart Post Studio works generally: your media is published straight from your machine to the platform, at original quality, rather than being uploaded to us and re-uploaded onward. The AI decides what and when. Your computer still does the publishing, and your 4K file never passes through our servers.

Limits

• 30 AI tool calls per minute
• 100 AI-created posts per day
• Scheduled posts need at least 10 minutes' lead time
• Media by URL: images and videos up to 25 MB each

The rate limits are generous for a human working conversationally and tight enough that a misbehaving agent can't empty your calendar into your feed.

When something goes wrong

Is this actually useful, or just a demo?

Fair question, and the honest answer is that it depends what you already do.

If you write your captions in an AI assistant and then copy them into a scheduler, MCP removes the copying — and the reformatting, and the re-uploading, and the moment where you paste an Instagram caption into a LinkedIn box by mistake. That's a real saving on a weekly batch.

If you don't use an AI assistant for writing, this won't change your life, and we're not going to pretend otherwise. Use the Studio plan's built-in AI Writing Studio, or keep writing your own captions in the composer. Both are fine.

MCP is in beta. It's built, it's tested, and it's live for every paid plan — but it's new, and we'd rather hear about the rough edges than have you find them quietly. If something behaves oddly, email us; it comes straight to the person who built it.

Curious how this compares to what other schedulers offer? We wrote an honest side-by-side: which social media schedulers speak MCP in 2026.